We know SEO is search engine optimization. But do you know what, how, why of it? We doubt it. Don’t worry; we can help you understand SEO in depth and how it can be useful for you.
Why is it important for your business, what is SEO in digital marketing, and how can you optimize your pages to get results? We do not know it all, but the industry experience of best SEO agencies in UAE has shown enough to guide you in getting started.
So, without waiting another second, let’s dive right in!
What is SEO and How it Work
Search Engine Optimization is the process of different methods and leads that help businesses optimize their website or online pages to reach a wider audience. It revolves around technical configuration, content production, and linking to make pages easy to find online.
With optimization, these pages become more relevant to the search queries – ultimately ranking your page at the top. SEO is most often divided into 2 categories: “on-page” and “off-page,” which involves practices like.
- Keyword research
- Content creation and optimization
- Technical Optimization
- Link building
Why is SEO important?
Whenever people are seeking something, they look online for the relevant information, contact details, location, and everything else about a product or service.
Now, this is itself a journey, and SEO is important to make it smooth for your potential buyer. It is like offering a red carpet to your buyers so they reach directly to you. However, if we talk numbers, organic search delivers 53% of all website traffic.
This is also a reason that reports forecast that the industry of SEO is expected to reach a staggering $122.11 billion by 2028. All in all, it means if you improve your visibility and rank higher on the search engine, it can positively impact your bottom line.
However, the competition is too high in an online world; you are competing with the world’s best businesses and many similar ones. So, using the search engine results pages (or SERPs) can benefit you on a huge level. Its features are:
- Knowledge panels.
- Featured snippets.
- Maps.
- Images.
- Videos.
- Top stories (news).
- People Also Ask.
- Carousels.
How does SEO work?
So, how does Google determine which pages are worthy of ranking in results for any query? SEO works through algorithms as its crawlers search for the relevant pages. It is like a complete feedback system.
As a user enters a query, it surfaces relevant and accurate results using input from your, google, and other searchers. Your role here is to produce informational and original content that benefits your audience. It should satisfy Google’s experience, expertise, authority, and trust requirements (E-E-A-T). Ultimately, it will fill the user’s needs.
How Do You Optimize Your Website with SEO?
To succeed with SEO, you need to optimize pages on your website for several types of keywords. That way, when a consumer searches for your product, you’ll appear in the search engine results.
However, it requires more than simple keywords, and some of the best practices are as follows:
1. Site Architecture Optimization
Internal links (links within one’s own website) are also important for SEO. Thus, a search engine optimizer can boost a site’s SEO by linking to essential pages and using relevant anchor text in those links to increase a page’s relevance for specific searches.
For larger pages, creating an XML sitemap can assist search engines in identifying and crawling all of the site’s pages.
2. Semantic Markup
SEO consultants also work on semantic markup for websites. The meaning of a page’s content can be communicated through semantic markup. It can be used to identify a piece of content’s author as well as the subject and type content on the page.
Semantic markup can be used to provide rich snippets on search results pages, such as additional text, review scores, and even photos. Rich snippets in SERPs have little impact on search rankings, but they can increase CTR from searches, resulting in more organic traffic.
3. Keywords Research
Keywords are no longer the most important SEO approach, but that doesn’t mean they don’t still matter. The difference today is that keywords should be well-researched, carefully chosen, and sparingly used in your content to be effective.
When conducting keyword research, it is crucial to search for keywords with high search rates and low competition, and select short-tail keywords (such as food), long-tail keywords (such as dog food for sale), and local keywords (such as dog food for sale in Dubai) to embed in your content.
Along with a primary, you should include secondary and tertiary keywords that will still be beneficial to your organization. Finally, use keywords to improve all of your titles, URLs, and on-page SEO factors.
4. Content Marketing
Content plays a key role in SEO as it acts as a medium to connect with and captivate audiences. Knowing your angle and creating content that fits is critical. For example, when that prospect decides to buy a SaaS tool, you will be the first SAAS company that comes to mind.
The content experts should know that the information must be instructive, intriguing, current, and shareable.
Content comes in diverse formats, including:
- Web page content
- Videos
- Blogs
- Infographics
- Podcasts
- Listicles
- How-to guides
- Whitepapers and e-books
- Social media posts
- Local Listings
5. Backlinks
Your website’s pages are indexed by search engines as valuable and authoritative material when other websites link to them. Backlinks serve as a form of online peer review. If your blog receives backlinks from reputable websites, it is more likely that it will appear in search results.
Blog posts receive more quality backlinks since they are more likely to educate or inform people.
6. Use the Best SEO Tools
To begin with an SEO plan, you must understand the fundamental tools.
They assist in determining where you’re starting from, establishing a foundation for your strategy, doing the first optimizations, and beginning to track the impact of each step.
For the most part, we’re referring to two essential SEO tools: Google Analytics and Search Console.
Google provides both for free, and they will play an important role in evaluating your strategies.
SEO Example Website
The best SEO examples target different areas of SEO, just like Semrush — a leading industry name for digital marketing. They have keyword integration down to a science, making it easy for Google to identify the page’s topic and for users to get the information they need.
If you visit their website, you will see the keywords strategically placed in the URL, banner, and in the content, including H2. Just look at the example of a blog below. See the content strategy keyword used wisely.
Bottom Line
Now you know what SEO is and probably you are set to go for the ride. To get started, let the experinced professionals be at your side. We at Digital Hub Sol have the best practices followed and we are always learning innovative ways to help businesses with SEO services in Dubai.